LOOKBOOK FOR ATEM ™ BY JAPPARII
Services: Creative Direction, Casting, Full-Service Production.
ATEM™ is a Berlin-based streetwear brand defined by a cold, graphic, and edgy aesthetic. They approached us to produce the lookbook for their latest apparel drop. Our core challenge was the systematic coordination and efficient management of a large-scale, full-service on-set operation, mobilizing a complex team of three models, styling, hair, MUA, and lighting personnel. The production required rigorous execution to ensure all three styled looks and the precise lighting scheme were perfectly translated, aligning with the brand's sophisticated visual language. Post-production included high-end retouching and finishing. The resulting assets provided high-impact content for the client's social media and e-commerce, and were successfully deployed on large-format posters for their Berlin pop-up, directly contributing to a sold-out release.
Studio Production.
Full-Service Crew Coordination.
Consistent transformation of distinct aesthetics into effective commercial assets.
Within 48 hours, our studio executed a complex on-location campaign across the Georgian mountains . Our core challenge was to compress the full production schedule due to critical customs logistics delays, requiring the entire shoot to be finalized within two days. This project was broken into calculated phases of early-morning mobilization and on-site production at the historic Didgori Memorial.
In order to fully capture the brand’s rugged atmosphere, the team navigated low visibility and persistent drizzle, focusing the creative execution on the raw, high-altitude environment. Essentially, this was an expedited, full-scale production operation to deliver a cohesive, high-impact asset pack used across the client’s website, paid social, and promotional channels.
How we did it.
Within a week, our studio successfully executed a studio lookbook for the conceptual, Berlin-based streetwear brand ATEM™. Our core challenge was the systematic coordination and efficient management of the complex on-set operation, which required mobilizing a full creative team of the photographer, gaffer, stylist, MUA, hair stylist and three models. The production process demanded rigorous execution to ensure the flawless translation of all three styled looks aligning with the brand's sophisticated graphic aesthetic.
This project was broken into calculated phases of preparation, dedicating time to styling, technical light setup, and high-end retouching. The resulting assets provided high-impact content for the client's e-commerce and social channels, and were successfully deployed on large-format posters for their Berlin pop-up, directly contributing to a sold-out release.