LOOKBOOK FOR 3R.
Services: Creative Direction, Styling, Casting, Full-Service Production.
3R is a US-based upcycling brand, focused on blending a premium fashion aesthetic with sportswear elements. The client approached us to create a precise, high-volume lookbook to be utilized across their social media, website, and B2B partner presentations. The project required a full-service production setup, including styling, team assembly, and post-production. Our primary focus was to deliver a clean, systematized visual lookbook where garment fit and detail were perfectly rendered from multiple angles, adhering to the client's creative references. The resulting 40 fully retouched and publication-ready assets (8 looks, 5 poses each) established a clear, professional visual benchmark for the brand's aesthetic.
Systematized Asset Catalog.
Perfect Fit and Visual Accuracy.
A synthesis of visual control, aesthetic precision, and systematized delivery.
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
LOOK 7
LOOK 8
Within one week, our studio successfully executed a high-precision lookbook campaign for a US-based upcycling brand. Our core challenge was to establish a fully systematized workflow to deliver 40 final assets within a single day of shooting. This project was broken into calculated phases of rigorous preparation, dedicating five days to extensive styling and wardrobe sourcing. Critical preparation included developing the styling moodboard, conducting pre-shoot model fittings, and receiving final client sign-off on all visual elements. Our primary focus was the technical precision on set: utilizing a controlled lighting scheme and ensuring all 8 looks were efficiently captured to specific angular requirements. Essentially, this was a controlled, high-precision operation focused on maintaining visual accuracy and perfect fit compliance across all final publication-ready assets.
How we did it.
Project success in a controlled environment is founded on rigorous aesthetic pre-production. The extensive 4-5 day styling phase was dedicated to curatorial styling, focused on meticulously blending the upcycled sportswear with premium garments while strictly adhering to the client's budgetary constraints.
The process was defined by generating a detailed visual moodboard. This step was critical to establish the final aesthetic intent, styling balance, and garment presentation for all 8 final looks, ensuring perfect alignment with the brand's vision before any purchases or rentals.
Curation and moadboarding
Fittings and confirmation
This phase was essential for risk mitigation. We conducted comprehensive pre-shoot model fittings, allowing the client to approve the final casting and confirm the garment fit on the model. This allowed us to immediately substitute any items that did not meet the client’s visual standards.
Ultimately, the five-day preparation process was a critical investment in quality control. It guaranteed that every element, from wardrobe to model was approved, enabling us to proceed with the studio day with maximum efficiency and zero creative risk.
Hear from the client.
"Thank you so much!
I’m extremely satisfied with how the photos turned out!
I want to emphasize again how much I respect what you’ve accomplished. Not only for the photos themselves, but also for your quick responses and professional communication . it truly helped me a lot!
As I noticed it before, I’ll likely reach out with another offer next year. I look forward to working with you again then.
Thank you so much again!"
Kiri Kotaro
Main Director @ 3R.