E-COMMERCE SHOOT FOR °A-C/
Services: Creative Direction, Styling, Full-Service Production.
°A-C/ is an apparel brand defined by a conceptual, industrial aesthetic with a cold, detached visual narrative. The objective of this project was to establish a standardized e-commerce lookbook, providing clean and professional assets for the brand's website and B2B partner presentations. The shoot was executed as a focused, high-volume studio operation. Our primary goal was systematic consistency: we developed an identical 5-pose protocol for all 8 looks, ensuring that every garment was presented from the exact same angles. The key creative focus was on a complex, layered styling, ensuring every final image clearly and uniformly demonstrated the perfect fit of the apparel.
Systematic Visual Consistency.
E-commerce Asset Standardization.
Intersection of systematic precision, fit and angle standardization, and e-commerce utility.
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
LOOK 7
LOOK 8
Within one week, our studio engineered a standardized e-commerce lookbook for the °A-C/ brand, successfully establishing a systematized workflow to deliver 38 final assets. Our core challenge was maintaining the brand’s cold, industrial aesthetic on a neutral background.Critical preparation included styling and engineering the lighting scheme to match the reference to ensure texture and color fidelity. Our primary focus was efficient content capture: ensuring all looks were captured to consistent angular requirements. Ultimately, the outcome was a controlled operation delivering perfect fit compliance across all final publication-ready assets.