CAMPAIGN FOR DESCENDING®
Services: Creative Direction, Casting, Full-Service Production.
DESCENDING® is a US-based streetwear brand with a distinct gothic aesthetic. They approached us to create urgent campaign assets for a new collection launch. This required a highly compressed, full-service production schedule, finalized and delivered within 48 hours. Our primary focus was to manage the high-speed team selection and shoot organization to meet the critical release date. The creative execution focused entirely on translating the brand’s mystique and cold, introspective atmosphere, ensuring the final visual narrative resonated with their highly specific audience. Essentially, this was an expedited, process-driven operation to deliver high-impact content for the client's social media and website.
Expedited Production.
Challenging Environment.
A convergence of historical landscape, logistical control, and dynamic composition.
Within 48 hours, our studio executed a complex on-location campaign across the Georgian mountains . Our core challenge was to compress the full production schedule due to critical customs logistics delays, requiring the entire shoot to be finalized within two days. This project was broken into calculated phases of early-morning mobilization and on-site production at the historic Didgori Memorial.
In order to fully capture the brand’s rugged atmosphere, the team navigated low visibility and persistent drizzle, focusing the creative execution on the raw, high-altitude environment. Essentially, this was an expedited, full-scale production operation to deliver a cohesive, high-impact asset pack used across the client’s website, paid social, and promotional channels.
How we did it.
Within 48 hours, our studio executed a complex on-location campaign across the Georgian mountains . Our core challenge was to compress the full production schedule due to critical customs logistics delays, requiring the entire shoot to be finalized within two days. This project was broken into calculated phases of early-morning mobilization and on-site production at the historic Didgori Memorial.
In order to fully capture the brand’s rugged atmosphere, the team navigated low visibility and persistent drizzle, focusing the creative execution on the raw, high-altitude environment. Essentially, this was an expedited, full-scale production operation to deliver a cohesive, high-impact asset pack used across the client’s website, paid social, and promotional channels.