CAMPAIGN FOR BORIS
Services: Creative Direction, Casting, Styling, Full-Service Production.
BORIS is a US-based streetwear apparel brand focused on the core street aesthetic and experimental creative development. The client approached us to create a multi-format campaign spanning social media, e-commerce, and performance advertising. The project required a full-service production setup, including casting, styling, and post-production across two distinct approaches: an authentic street-style lookbook and high-clarity studio video assets. Our primary focus was to deliver a cohesive content package that simultaneously captured the brand's immediate, urban vibe while clearly demonstrating the functional adaptability of the key garment features.
Authentic Street Aesthetic.
Product Feature Focus.
Integration of street style, functional feature, and advertising content flow.
Product Presentation for Conversion
To maximize advertising efficiency, we produced ten variable video edits of the product transformation sequence. The core footage—the model quickly converting the bag into a hoodie on a clean, studio background—remained constant. The key variation was implemented across the editorial pace, sound design, and initial video hook. This targeted approach was engineered to isolate performance variables, allowing the client to A/B test the optimal edit for paid traffic conversion and platform engagement across all social media channels.
Five final product assets were delivered using a systematic color replication methodology. This process ensured absolute visual consistency: one master image was prepared and then color-mapped across the final fivr product variations. This streamlined approach guaranteed asset homogeneity, which is a critical factor for clean e-commerce presentation, while minimizing studio time and maximizing deliverable efficiency.
PRODUCT PHOTO EXECUTION
A dedicated series of static photos was executed to translate the brand’s core street aesthetic. The images utilized a raw, unforgiving concrete texture as a backdrop, focusing on an authentic, "as-is" product presentation. This deliberate visual approach was engineered to communicate the product’s intended urban environment and durability, providing engaging content that contrasts with the high-clarity studio video assets.
STATIC CONTENT: AUTHENTIC STREET VIBE CAPTURE
Within two weeks, our studio executed an integrated asset deployment focusing on the BORIS brand’s street aesthetic and functional adaptability. Our core challenge was to establish visual parity across two distinct formats, authentic street-style photography and high-clarity studio video, while respecting the client’s demand for a minimalist aesthetic. This project required calculated phases of preparation focused on client aesthetic confirmation. Preparation involved styling and model fittings, providing multiple styling options to ensure the final basic aesthetic was the result of a calculated client sign-off. Our primary focus was the strategic content utility: engineering a cohesive asset pack for maximum deployment across e-commerce, social media, and performance advertising, including the creation of multi-variant videos for crucial A/B creative testing.
How we did it.
Fittings and confirmation
The preparation phase included model fittings and styling sourcing, specifically focusing on trousers and footwear. Although the client requested a deliberately primitive, basic styling direction, our studio maintained a professional protocol: we presented the client with multiple styling options (including headwear, which was ultimately declined) to ensure the final, simple aesthetic was a result of a calculated client sign-off on the desired look, rather than a production constraint.