CAMPAIGN FOR °A-C/ STEALTH-I
Services: Creative Direction, Styling, Set Design, Full-Service Production.
°A-C/ is an apparel brand defined by a conceptual, industrial aesthetic with a cold, detached visual narrative. The client approached us to execute the collection release campaign for their Stealth-I capsule (8 items), centering on the theme of social isolation and adaptation. The project required a full-service production setup, including conceptual design, bespoke set construction, and complex lighting engineering. Our primary focus was to deliver a challenging, high-impact aesthetic that amplified the brand's complexity and supported the goal of increased retail buyer acquisition and industry representation. The resulting assets established a potent visual narrative for the collection launch.
High-Concept Narrative.
Visual Storytelling.
The synthesis of social isolation narrative, manual set construction, and post-production work.
INTEGRATING THE Concept
To generate maximum audience anticipation, we produced three high-concept video teasers utilizing the custom-built spatial isolation structure. The core footage, focused on the model’s atmospheric interaction with the confined space. This approach was designed to communicate the collection's textural and aesthetic vibe and amplify the theme of isolation and adaptation. Critically, the project included bespoke sound design executed in-house by our studio. This tailored audio engineering was integrated into the teasers to immediately establish the collection’s atmospheric drama and enhance the aesthetic intensity of the content, successfully driving audience engagement and attention prior to the full collection launch.
Within a three-week production cycle, our studio executed a high-concept collection release campaign for the °A-C/ brand, focusing on the theme of social isolation and adaptation. Our core challenge was the manual design and construction of the primary set structure to immediately establish the collection's high-concept drama. This project required detailed preparation and technical execution. Critical preparation included the construction of the installation and the development of a complex blue-light setup. Our primary focus was the integrated visual engineering: utilizing controlled lighting to ensure model visibility within the dark blue environment, complemented by extensive post-production to apply a custom texture and manage the challenging color profile. Essentially, this was a controlled, high-concept operation focused on driving retail buyer acquisition and amplifying brand complexity across all final publication-ready assets.