AD CREATIVES FOR SOUTH OF HEAVEN
Services: Full-Service Production, Casting, Location Scouting, Video Editing
South of Heaven is a US-based streetwear brand with 60K+ followers. They approached us to produce a full pack of ad creatives for their paid social campaigns across Meta Ads, covering UGC-style video, on-hanger product video, and flatlay video. The goal was to launch a fast, steady stream of advertising content built specifically for performance, not polish.
Compact Setup.
Tight Timeline.
Location curation, budget control, and rapid execution.
The project was built around speed and efficiency. We had one week to deliver the full asset pack within a defined budget, while persistent rainy weather compressed the schedule even further.
For the UGC content, we sourced an apartment location that matched the brand’s visual identity, selected from options sent to the client for approval. Two models were cast to shoot 4 outfits across 6 products in a natural, relaxed setting. Product videos were captured across three outdoor locations, each chosen to fit the brand’s aesthetic and approved by the client beforehand.
We assembled a compact production setup that allowed us to move quickly between locations and formats without compromising quality. The result was a cohesive pack of 20 ready-to-launch videos, delivered on a tight timeline and built for immediate deployment across the client’s paid social and organic channels.